Partnership Proposal · Prepared for James Houston

Turning a beautiful brand into a movement people buy into.

SENSE+VISION already has the philosophy, the products, and the story. What it needs is a partner who leads with that story — and builds the engine that turns belief into sales. That’s the partnership we’re proposing.

Prepared forJames Houston, Benjamin Ballarin
Prepared bySean Clayton, Singulariti
Introduced byJay Kossifos
FocusStory-led growth · D2C acquisition
The Opportunity

You’ve built the foundation. The market just hasn’t heard the story yet.

Everyone who understands SENSE+VISION loves it. The site is beautiful, the product photography is world-class, the methodology lands instantly. The gap isn’t the brand — it’s that the brand has been sold as product, when it deserves to be sold as a philosophy.

6 mo
In market — one collection (lanterns), flame lights only just landed
1.2M
Founder-adjacent reach available to activate — one champion is all it takes
~$3.5K
In first-month sales on a first-ever media test — proof the audience is acquirable
What we heard
  • Designers love it, but treat it as “right for a specific project” — not a repeat buy.
  • End-users converted better than the B2B designer list in the early test.
  • Prior agency delivered a start, but no strategy, story, or path to scale.
  • The instinct is right: “Is this cheaper on Amazon?” is the reflex we have to override with meaning.
Why now
  • Post-COVID, the market is finally ready for the intentional-living conversation.
  • S+V ART is launching — a natural moment to rebuild the story-first.
  • A fall fundraise means the goal now is proof and foundation, not big spend.
  • You want a believer-partner, not an agency you have to escape from later.
Our Approach

Land the philosophy first. Let pricing, loyalty and scale follow from belief.

Because there’s real IP behind the SENSE+VISION Method, the first move isn’t to discount into the market — it’s to make people believe. Belief is what creates pricing elasticity, repeat purchase, and a brand that carries across every future product.

01 · Story as Platform

Anchor the philosophy

We make the SENSE+VISION Method — remove negative anchors, introduce positive anchors, anchors in action — the emotional core of every touchpoint. Not a candle. A daily reminder of the life you’re building.

02 · Emotion Over Function

Sell the feeling, not the SKU

Amazon owns function. SENSE+VISION owns emotion. Every ad, quiz and landing moment reframes the object as an anchor of abundance — so the price comparison never happens.

03 · Champions & Content

One believer, then many

Interactive quizzes, narrative-led creative, generative production, and aligned creators / founder reach. It only takes one “have you seen this?” to start the movement.

The methodology, made marketable

Remove Negative Anchors

We audit the current funnel and messaging for everything that reconnects the buyer to “it’s just décor” — and strip it out.

Introduce Positive Anchors

Story-led site, creative, and quiz experiences that position every product as a positive anchor toward the customer’s future.

Anchors In Action

Always-on acquisition, retention flows and a repeatable creative engine that compounds — so belief turns into a durable, scaling business.

What We’d Do Together

Scope of the partnership

Phase one is deliberately focused: get the story right, rebuild the funnel around it, and prove the acquisition model before the fall raise unlocks bigger investment.

Brand & Story
  • Strategic input on the website revision & S+V ART launch
  • Brand positioning & narrative architecture built on the Method
  • Messaging system: the philosophy translated into sellable language
  • Creative foundation / “Resonant Core” framework for all future assets
Acquisition & Media
  • Meta & Google account rebuild, tracking & measurement hygiene
  • Story-led creative: static, video, generative & creator content
  • Conversion funnel + interactive quiz / LifeVision experience
  • Structured test-and-scale program with clear reporting
Retention & Lifecycle
  • Email / SMS lifecycle flows that reinforce the philosophy
  • Repeat-purchase & multi-room journey (candle → whole home)
  • Foundations for the Dreamcatcher & affiliate ecosystem
The Singulariti Difference
  • An AI-native “agency brain” with governance, posture & taste built in
  • You’re prepared for the in-house, agent-augmented future — not locked in
  • A partner invested in the outcome, structured to grow with you
The Engagement

One package. Two ways to partner.

Everything starts with the same foundation — strategy, storytelling and positioning — delivered at a reduced, all-in fee. From there, you choose how we align: share the upside with us, or keep it flat. Either way, we’re building the same brand, together.

Included in every engagement
  • Strategy — growth strategy, funnel & acquisition roadmap
  • Storytelling — the SENSE+VISION Method translated into sellable narrative
  • Positioning — brand positioning + website & S+V ART launch input
  • AI Creative — AI-generated creative with a tastemaker reviewing everything, on an ongoing basis

Both options below are all-in, reduced-fee structures — strategy, storytelling, positioning and AI creative with a tastemaker guiding every asset, included. No à-la-carte tiers to manage; one clean partnership number.

Option 2

Flat Monthly

$10,000 / mo
No revenue share — simple, predictable

Best if: you’d rather keep all the upside and prefer one flat, predictable number.

  • Full package: strategy, storytelling, positioning & AI creative
  • Flat $10,000/mo — no performance share
  • Same team, same scope, same standards
  • You retain 100% of the revenue upside
OptionMonthly feeShared upsidePackageBest for
1 · Performance Partnership$8,000 / mo15% rev-share (vs. baseline)Full (incl. AI creative)Aligned, shared growth
2 · Flat Monthly$10,000 / moNoneFull (incl. AI creative)Predictable, keep all upside

Both options are all-in and include AI creative with tastemaker oversight. Any hands-on / production creative beyond AI can be outsourced and quoted separately. Revenue share is measured against an agreed baseline, so we’re only rewarded for the growth we create together. Terms finalized in a mutual Statement of Work.

Next Steps

It only takes one moment where someone says, “this is amazing.”

We believe SENSE+VISION is that idea. We’d love to be the partner who helps the world feel it. Pick the model that feels right, and we’ll turn it into a focused 90-day plan and a simple Statement of Work.

Let’s build it together →